trade, Activate Self Esteem, Defend Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
term
of service
84th
48th in the overall
How is the Google?
“Create an atmosphere where employees can work happily and comfortably! ”
· Samsung foundation
· Samsung life public welfare
foundation
· Samsung welfare foundation
· Ho-am foundation
FTC – Federal Trade Commission
Inappropriate Relationship With FTC
28.6% of invalidated cases
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
2-1. SWOT분석
(1) 강점(Strength)
ㆍ가격 신뢰성-소비자가 받아들일 수 있는 높은 가격
ㆍ소비 심리 파악-사람들은 최고급 승용차는 살 수 없지만 최고급 커피는 마실 수 있다
ㆍ우수한 인사관리-철저한 종원업 관리 및 교육
ㆍ수직적 통합으로 인한 자체 생산, 판매
ㆍ프랜차이즈가 아닌 본사 직영-이윤
기업은 CSR로서 노동.인권의 존엄성에 대해 책임. 즉, 차별금지, 소외계층 우대, 종업원에 대한 사기 진작 프로그램 시행 등. 우리나라 노동.인권 조건 현실은 OECD 국가 중 하위 수준. 노동.인권 관련 국제적 기구 및 인증 제도, UN Global Compact(UN 범세계적 서약), SA 8000 인증제도, ETI(Ethical Trading Initiative: 윤리
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
What is a Brand?
A brand is a person’s good feeling about a product, service or company
Brand
Emotional and psychological relationship you have with your customers.
Strong brands elicit thoughts, emotions and sometimes physiological
responses from the customers
The shortest distance between customer and price.
Customer DO NOT perceive significant differences in the product of co
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
trade.
This traditional, almost autarkic, production pattern shifted sharply during the late nineteenth century, when inexpensive imported grain from Russia and the United States competed effectively with local grain. At the same time, rising domestic and foreign demand for dairy products and the availability of low-cost imported cattle feed made dairy and meat production much more profitable. T
COMT Inhibitors
▶ 크롬친화성 세포종 환자에 투여시 고혈압 위기의 위험을 증가
▶ Non-selective MAO inhibitors (phenelzine, tranylcipromine)및
Selective MAO-A,B inhibitors 와는 병용투여 금지.
▶ Cathechol기를 포함한 약물의 대사를 간섭하여 그 작용을 증강시킬 수 있다.
Amantadine
▶ 알려진 연장된 QT간격(Bazett Q